"The patent in question describes a wrist-mounted flexible screen, built on a support structure that closely resembles the “slap bracelets” children of the nineties will likely recall. When worn, the screen could provide an unbroken display that wraps all the way around the wearer’s wrist."
Following Apple's filing of the recent patent, numerous sources have mentioned that this iWatch is likely to be in production. Reports from Bloomberg, the NY Times, and the Wall Street Journal have generated interest in the tech world, if not the general public. I just thought companies would potentially use patent filing as a new channel of marketing and advertisement of their new and to-be-in-the-market products. A smart way, too. The media voluntarily dig up this piece of information and create rumors about potential exciting products. Companies that make those products undoubtedly get the most out of it.
It's really interesting. I'm not sure whether Apple is looking to make the watches themselves or just getting it to stop others from making it, or prematurely filing it in case it becomes a hit in the future. In the meanwhile I don't think they're going to pop up with a watch soon...
ReplyDeleteThat's a great point about all the media hype a patent filing could obtain. You are absolutely right especially with big brands like apple where these patents are now used as marketing techniques even if the patent isn't crucial companies could bring it out just to keep their brand still relevant
ReplyDeleteAdditionally, having reports like this come out about Apple creating this product makes this seem like Apple came up with it. I wonder if Apple was in a race with other companies to file this patent and if so I would be very interested in knowing other companies were designing. For example, Google is working on their Google glasses http://news.cnet.com/8301-17938_105-57570779-1/confirmed-google-glass-arrives-in-2013-and-under-$1500/ and I am sure they were not the only ones thinking about and working on this project.
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