I am guessing the original goal of creating different / more efficient OS systems is just to capture potential market share / attract new customers, but the maybe unintended economic implication is actually huge. Think about the current online advertising industry. Ad spending is projected to grow dramatically.
Now think about the user penetration rate of mobile phones / smartphones and tablets.
What it implies is that advertising revenues follow audiences, and Internet users are increasingly migrating to mobile platforms – by 2014, half of U.S. web browsing will be done on mobile devices.
It is just amazing to see how technological innovation has given rise to tremendous business opportunities – I believe online advertising is just one of the many many.
The % change of digital ad spending is interesting. It means that there might be less and less focus on digital ad spending. The increase per year seems to be almost the same amount, but considering the change in user penetration, there should be an increase of spending in that area to further increase that rate if it is effective, but that is not happening.
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